An Unforgettable Announcement
Last week Shared Hope International was in Phoenix to raise awareness about child sex trafficking through the “Children Aren’t Playthings” doll box campaign. We used the national spotlight on Phoenix and the Super Bowl to bring an unforgettable announcement that child sex trafficking is happening in America.
We talked to hundreds of students and community members about the issue, most were shocked to learn that trafficking takes place in America today. The campaign also received significant media attention from the Huffington Post, ABC, and the Washington Times, among others.
Using Creativity to Raise Awareness
The box was created through a pro bono partnership between Shared Hope and Brunner, a creative agency in Atlanta. The exhibit took Silver in the 2014 OBIE Awards for being for the year’s most creative and dynamic out-of-home advertising in 2014.
Over 600 people were reportedly arrested on charges related to sex trafficking this year because of focused efforts from law enforcement to cut down on the anticipated increase in the commercial sex trade during the Super Bowl each year. Among those arrested was NFL Hall of Fame Lineman Warren Sapp who was arrested on charges of solicitation.
Shared Hope’s support letter on Demandingjustice.org encouraging Arizona County Attorney’s to prosecute buyers to the fullest extent of the law received over 3,000 signatures. You can view the petition at http://www.demandingjustice.org/petition/.