An American tradition since 1967, the NFL Super Bowl can easily be described as the biggest, wildest, most passionate, most glorified, and most flamboyant display of team loyalty of the year. On February 6, 2011, the play off of all play offs will be held in Arlington, TX at the infamous Cowboy’s Stadium which can hold up to 110,000 people. Between the crazy parties, the swarms of football fans, and the weeks of chaos leading up to this grand event, there is little room for error when it comes to protecting innocent children from being commercially sexually exploited by Super Bowl fans.
Traffick911, Shared Hope International, and other advocates have partnered for the national I’m Not Buying It Super Bowl campaign, launched on January 7, 2011. The campaign aims to raise awareness and deter the purchase of children for sex during Super Bowl XLV.
While throngs of football fans are looking for a good time, some seek to commit the heinous crime of purchasing sex with a minor. This demand drives traffickers to recruit and transport women, teens, and children to the area to be used by fans for commercial sex acts—producing millions of dollars in profit for the trafficker. Local groups are already seeing the effect of this market dynamic as thousands of prostituted victims are being transported to the area with even more expected to arrive for Super Bowl XLV, according to recent research by The Shapiro Law Firm and the Dallas Women’s Foundation. They released a study this month revealing that as many as 740 underage minors are trafficked statewide every month.
We’ve issued a zero tolerance policy for child sex trafficking at the Super Bowl this year. Thankfully, a few other organizations have joined us in this stance, including local law enforcement.
The area is uniting over this cause as billboards go up and police crack down. One billboard targets buyers by showing the mug shots of four convicted men who tried to buy sex in Arlington above the words “Dear John, You Never Know! This Could Be You.” If the prospect of being publicly humiliated doesn’t deter potential buyers, then perhaps they’ll run into one of the many police stings set up by Arlington Police Department.
With February 6 just around the corner, America’s youth need us to unite more than ever and take a stand for their freedom because pimps and “johns” certainly won’t. Join the I’m Not Buying Itcampaign to spread awareness and protect children from being enslaved in the commercial sex market this Super Bowl season. Get started by signing a petition to ask the Super Bowl Host Committee to endorse the I’m Not Buying Campaign. Your signature makes a difference.
*If you see a child in danger, dial 911 or contact the police immediately. You can also call the National Human Trafficking Hotline at 1-888-373-7888.