Defenders’ Superbowl Social Media Activism: Join the Game!


Here’s our X’s and O’s for Super Bowl XLVII:

Are you ready to get in the game?

Did you know that during last year’s Super Bowl 12.2 million posts were made about it on social networking sites during and after the game? As a matter of fact, the halftime show alone garnered 862,000 comments!

This means that not only are people tuning into the big game all over the world to watch it on TV, they are also tuning in with people all over the world via social media.

What does this mean for you and me?

What it means is a chance for us together to get in the game and create awareness for the fight against human trafficking, through online advocacy.


Join us this Sunday during the game on both Facebook and Twitter as we will be posting messages for you to share, like, comment on, and retweet!

Our goals for the game are to challenge men to become true Defenders ­– not just on the field of play, but the field of life – it’s time for men to get in the game and fight against the commercial sex industry.

We also want people to know the score. With the release of our recent state by state reports cards, it’s time we encourage the masses tuning into the big game to know the real score that matters, for women and children all across our great nation.

To get started for the game, here’s what you can do:

1. Get connected

2. Follow our social media feeds this week as we role out our game plan for awareness victory in the big game, and be sure to share them with your friends.

3. Change your Facebook profile picture and cover photo to the images we’ve provided.

4. During Super Bowl XLVII, follow us, repost us, share us, comment us, retweet us.

5. Remember, the more you engage with others in between sharing our posts, the more others will be likely to both hear and respond to our posts that you are sharing.

During this big game, let’s together get into the game by using this opportunity to spread our messages of “Know the Score” (know your state grade) and “Get in the Game” (pledge to fight against sex trafficking)

Bottom line, we want 100,000 men to take the pledge in the next 5 years, and we want to see all of our states receiving an A+ in the fight against human trafficking.

Will you join us?

If you haven’t done so already, take the Defenders’ pledge.